Survive & Thrive - CEO Michael L. Zwerling KSCO Radio: Alex Jones TV

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Michael L. Zwerling President and CEO Zwerling Broadcasting System, Ltd. Chairman and CEO ZBS Radio Associates, Ltd.
Born 9 November 1951 in Santa Cruz, CA; son of Brooklyn, New York transplants Bernard (Optometrist) and Kay (Homemaker) Zwerling who had arrived in Santa Cruz just days before KSCO Radio AM 1080 went on the air (21 September 1947).

Was baby of the family; asthmatic, allergic, relatively non-athletic nerd with a wonderful, happy, humorous disposition who loved radios, tape recorders, telephones, and other electronic apparatus. Despised by humorless third grade teacher who wanted talkative and playfully disruptive young MZ out of her class at any cost-so MZ was kicked ahead to 4th grade since there was no place else for him. Idolized KGO radio talk hosts during 1960's -- was once told by Ira Blue that many radio station doors would slam in your face until one day one would open, an arm will reach out and grab you, yank you in, and you won't be able to get out.

Produced and hosted Santa Cruz High School On the Air on KSCO until January 1967 when Managing Partner Vern Berlin declared MZ persona non grata for making a fart noise on KSCO. Devastated MZ turned to breathing helium to talk like the chipmunks in class, playing recordings of Tiny Tim singing Tip ToeThrough the Tulips in Mr. Lissner's government class, and hypnotizing normally respectful and well-behaved classmates into being insolent, belligerent, defiant assholes to their most admiring teachers.

Graduated SCHS Nuthin Special Cum Louda in June 1968. Attended UC Santa Cruz and UC Berkeley - Journalism and Communications Major. BA Degree UCSC March 1972.

Worked as a Television News Anchor for Cable 7, Teleprompter of Santa Cruz in 1973; taught Radio/TV Production and built educational FM radio station for Salinas Union High School District in 1974. Started industrial video production business in 1974, made training and promotional videos for companies and government agencies until 1985. Built custom home for personal residence and video studio in 1979 (bleeding liberal heart quickly healed as direct result of being told by government what materials and colors to use); became interested in real estate investment shortly thereafter. Obtained California Real Estate Broker's License in 1985 and established Michael Zwerling Investments real estate brokerage business, which continued until Nov 1997.

Acquired KSCO Radio on 31 January 1991 and vowed to build long-neglected, sleeping giant station into premiere, active, vibrant news and information medium for the Monterey Bay Area. Established ZBS Radio in Jan 1998 to develop innovative method to market nutritional supplements to public using education and empowerment properties of talk radio medium.
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Normal 0 false false false EN-US X-NONE X-NONE CEO Michael L. Zwerling: Survive & Thrive - Alex Jones Tv 1/3   CEO Michael L. Zwerling: Survive & Thrive - Alex Jones Tv 2/3   CEO Michael L. Zwerling: Survive & Thrive - Alex Jones Tv 3/3   Michael L. Zwerling President and CEO Zwerling Broadcasting S ...